Social Media Creation

On this page, dive into my process for content creation, some sample captions, and the software and programs I am proficient in using.

#DisneyPrograms

@Officialdisneyprograms on instagram

@DISNEYPROGRAMS on TIKTOK

@DISNEYPROGRAMS ON YOUTUBE

In early 2026, I had the opportunity to work on an amazing team responsible for creating content for over 232,000 followers to share the Disney Programs experience.

MY PROCESS

1.Ideation + PRODUCTION BRIEF

I researched emerging trends on TikTok and Instagram that aligned with the Disney Programs brand and its young adult audience. I also looked to universities and young adult communities for inspiration, identifying trends and content styles that resonated with our target audience. From there, I collaborated with the team to determine which concepts were worth pursuing.

Once a concept was selected, we developed a production brief outlining key details, including locations, shot lists, and project points of contact. This process helped keep each project organized and ensured the team was aligned from concept development through production.

2.PLANNING + COMMUNICATION

When capturing content for Disney, I collaborate with a variety of internal partners to ensure each production runs smoothly while maintaining the Guest experience. For in-park shoots, I work closely with Media Operations to coordinate schedules, locations, and logistics while minimizing disruption to park operations.

When content involves Disney Characters, I partner with Entertainment teams to ensure character integrity and established guidelines are upheld throughout the creative process. These cross-functional partnerships are essential to producing content that is both creatively engaging and operationally seamless.

3.CONTENT CAPTURE

Capturing content is more than simply pressing record. Depending on the project and team size, I take on a variety of roles throughout production, including directing talent, guiding on-camera moments, conducting interviews, and operating camera equipment.

I adapt my approach and equipment to fit the needs of each shoot, working with Sony A7 IV cameras, DJI Osmo Pocket 3 cameras, or iPhones. This flexibility allows me to capture high-quality, authentic content while keeping productions efficient and aligned with the creative vision.

4.POST-PRODUCTION + SCHEDULE

At this point, the creative process is about halfway complete. Once all content has been captured, I organize and upload the footage before moving into post-production. Depending on the needs of the project, I edit using either Final Cut Pro 11 or Adobe Premiere Pro. For more graphic-intensive or complex edits, I typically use Adobe Premiere Pro, while Final Cut Pro is my go-to for more streamlined, straightforward content.

Once the final edit is approved, I use Sprinklr to schedule the post, develop the accompanying caption, and prepare the content for publishing. I also use Smartsheet to track project tasks and ensure each piece of content moves efficiently from production to publication.

CAPTION SAMPLES

We're Going to Disney World the Super Bowl! This week, Disney Programs partnered with @espn to celebrate the announcement. 🏈

It's time to "dig a little deeper" and dream about our Down in New Orleans Block Party! How many of these trivia questions do you know the answer to? 🎶

With deepest pride and greatest pleasure, #DisneyPrograms welcomed Paige O'Hara, the original voice of Belle, to Apprentice Hall. Paige spoke to participants about her time on Beauty and the Beast, told tales as old as time and talked about her art, which was on display at this year's EPCOT Festival of the Arts.